Event Details:
Please join SID-Washington’s Environment Workgroup for a discussion on how to scale-up activities to cover geographic areas and populations that can make a real difference.  SCALE - System-wide Collaborative Action for Livelihoods and the Environment - has proven to be promising methodology for achieving results at scale in a short timeframe. Developed from the lessons learned from the thirteen-year, thirty-country experience of the USAID Environmental Education and Communication Project (GreenCOM), SCALE is a system-wide social change framework, participatory management process, and set of tools that interweave governance, economic, environmental, and social interests in a way that manages and conserves resources while creating new economic opportunities.  

During the brownbag, presenters will:  
•    Introduce the SCALE approach;
•    Show the SCALE video Succeeding at SCALE: A New Direction for Development which summarizes the two demonstrations where SCALE was tested during 2005-2007: the Kenyan dairy sector and Moroccan medicinal and aromatic plant sector;
•    Discuss the evaluation design that pioneered the use of systems theory and social network analysis for program evaluation;
•    Present key results of the SCALE evaluation;
•    Engage participants in a discussion about the implications for future applications of SCALE; and  
•    Distribute the Kenya and Morocco case studies that describe these demonstrations in more detail.  

Presenters:

Karabi Acharya is a senior program officer at the Academy for Educational Development and an adjunct professor in the Johns Hopkins University Department of International Health. She has worked for over 15 years in the area of community participation, training, and capacity building and led the evaluation of the demonstration site results.

Bette Booth has thirty years experience in the planning, management, and evaluation of communication for development projects in the United States, Africa, Asia, Latin America, and the Middle East. Bette facilitated the series of think tanks that led to the creation of SCALE and developed, tested and refined training on the skills needed to implement the SCALE approach.  

Roberta Hilbruner has been a Communication for Sustainable Development Specialist with the Natural Resources Management Office of USAID since 2000.  She managed the GreenCOM project from 2000 to 2006.  She currently chairs the U.S. Agency for International Development (USAID) Sustainable Tourism Working Group and manages the Global Sustainable Tourism Alliance.  Before joining USAID, Roberta worked for the US Department of Agriculture, Forest Service.

*This event is a brownbag – please feel free to bring your lunch.